|But wait! Aren't the women supposed to be the romantics? Apparently that's no longer the case in a society plagued by gender imbalance and property inflation.
The modern Chinese woman values male appearance far less than net worth, while the men in large surplus can no longer afford to be overly choosy about a potential wife's appearance.
In other words, the all-around prospects for good looks are…well, not looking good.
As the cost of an apartment in the cities has skyrocketed much faster and higher than wages, the most desirable male attribute is already owning real property. But alas, many young urban male professionals have been priced out of both bubbled markets -- real estate and matrimony.
So what about all those worried Chinese parents who now scrimp, save, and borrow to finance their son's cosmetic surgery to improve on his social currency? It might be a better strategy to just hand him the hard currency.
But never mind any of this if you happen to be a Chinese plastic surgeon. The reality of the situation hasn't put a damper on marketing efforts to this generation of male dreamers and their families. After all, it's much cheaper to finance a new nose than a new apartment, and you just never know.